Performance, personified.
EST. 2016, Vancouver Island, Canada

A humble start.

As a 5-time National Team Cyclist, Rob Fraser (founder) was introduced to the concept of ‘sock game’, which describes the use of sock design to showcase your personality on the bike. In competitive cycling, team kits were mandatory, but socks remained an area where you could separate yourself from others. With the desire to capture an expressive state, Rob started wearing stand out designs on his socks, which eventually gave him notoriety as "the sock guy". After seeing such a positive response to his uniqueness, Rob began to conceptualize what would soon become endūr.


A humble start.

As a 5-time National Team Cyclist, Rob Fraser (founder) was introduced to the concept of ‘sock game’, which describes the use of sock design to showcase your personality on the bike. In competitive cycling, team kits were mandatory, but socks remained an area where you could separate yourself from others. With the desire to capture an expressive state, Rob started wearing stand out designs on his socks, which eventually gave him notoriety as "the sock guy". After seeing such a positive response to his uniqueness, Rob began to conceptualize what would soon become endūr.


Performance socks for expression.

Although socks that allow you to express yourself was the initial goal for endūr, it became apparent that the same people that loved the expressive patterns, also craved a sock that performed exceptionally well. After two years of testing and iterations, endūr developed the ultimate performance socks for self-expression. Trusted by Olympians and loved by weekend warriors, endūr socks come along for your ride, run, workout, or work day in style.

Performance socks for expression.

Although socks that allow you to express yourself was the initial goal for endūr, it became apparent that the same people that loved the expressive patterns, also craved a sock that performed exceptionally well. After two years of testing and iterations, endūr developed the ultimate performance socks for self-expression. Trusted by Olympians and loved by weekend warriors, endūr socks come along for your ride, run, workout, or work day in style.
Document
Socks Reimagined
Experience the ultimate performance socks for self-expression. Developed over 3-years to compliment athletic lifestyles, trusted by Olympians and athletes from around the globe. Designed in Canada, performance guaranteed.

Select the to discover the socks technical features.

What drives us.

Through the endūr brand, our goal is to empower brave individuals who battle adversity and move forward without giving up. People who push the universe out of their way to obtain anything they were willing to work for, and express their unique personality while doing so. This is best represented in our tag line, YOU GOT THIS.

What drives us.

Through the endūr brand, our goal is to empower brave individuals who battle adversity and move forward without giving up. People who push the universe out of their way to obtain anything they were willing to work for, and express their unique personality while doing so. This is best represented in our tag line, YOU GOT THIS.

Our achievements.

Dragon's Den Season 13
Douglas Magazine Top 10
Flagship Brick & Mortar
Community Events
Brand Partnerships
A Growing Team