Our Story
EST. 2016, Vancouver Island, Canada

A Humble Start.

As a 5-time National Team Cyclist, Rob Fraser (founder) was introduced to the concept of ‘sock game’, which describes the use of sock design to showcase your personality the bike. In competitive cycling, team kits were mandatory, but socks remained an area where you could separate yourself from others. With the desire to capture an expressive state, Rob started wearing stand out designs on his socks, which eventually gave him notoriety as "the sock guy". After seeing such a positive response to his uniqueness, Rob began to conceptualize what would soon become endūr.


A Humble Start.

As a 5-time National Team Cyclist, Rob Fraser (founder) was introduced to the concept of ‘sock game’, which describes the use of sock design to showcase your personality the bike. In competitive cycling, team kits were mandatory, but socks remained an area where you could separate yourself from others. With the desire to capture an expressive state, Rob started wearing stand out designs on his socks, which eventually gave him notoriety as "the sock guy". After seeing such a positive response to his uniqueness, Rob began to conceptualize what would soon become endūr.


The ultimate socks for self-expression.

Although socks that allow you to express yourself was the initial goal for endūr, it became apparent that the same people that loved the expressive patterns, also craved a sock that performed exceptionally well. After two years of testing and iterations, endūr developed the ultimate performance socks for self-expression. Trusted by Olympians and loved by weekend warriors, endūr socks come along for your ride, run, workout, or work day in style.

The ultimate socks for self-expression.

Although socks that allow you to express yourself was the initial goal for endūr, it became apparent that the same people that loved the expressive patterns, also craved a sock that performed exceptionally well. After two years of testing and iterations, endūr developed the ultimate performance socks for self-expression. Trusted by Olympians and loved by weekend warriors, endūr socks come along for your ride, run, workout, or work day in style.
Document
Sock Technology
Designed and tested over 3-years, we’ve developed the ultimate performance socks for self-expression. Purpose built for performance in athletics and everyday lifestyle while providing optimal comfort and style. With an active and fast paced lifestyle in mind, we set out to create a truly versatile and supportive pair of socks for expression all-day, every day.

What drives us.

With the world's best socks in hand, endūr began to hone in on a mission worth pursuing. That mission was to create a culture of people who are brave enough to endur adversity and keep moving forward without giving up. This led to fostering a culture of individuals who could push the universe out of its way to capture anything they were willing to work for... and look cool doing it.

What drives us.

With the world's best socks in hand, endūr began to hone in on a mission worth pursuing. That mission was to create a culture of people who are brave enough to endur adversity and keep moving forward without giving up. This led to fostering a culture of individuals who could push the universe out of its way to capture anything they were willing to work for... and look cool doing it.

Achievements

Dragon's Den
Season 13, 2018.
Douglas Magazine
Top 10 to watch business for 2019.
Storefront HQ
Victoria, B.C. Canada
Community
A free, weekly running group.
Partnerships
Red Bull, Crankworx, CanWest Games
A Growing Team
Dog included.