The Brand

endūr is an athletic lifestyle brand that elevates performance socks by fusing expressive designs with technical features. With their team rooted in cycling, running and training, endūr has emerged an innovative leader in Canada. Headquartered in Victoria, BC, endūr plays an active role in the athletic community by sponsoring athletes and partnering with international athletic events. Aligned with their mission, endūr has developed a culture for those who continually push their goals forward without giving up, branding their slogan: YOU GOT THIS. They believe that anyone who moves with purpose is an athlete, and that winning is about showing up and finishing what’s been started.

The Socks

Through years of feedback, testing, and iterations, endūr has created the ultimate performance socks for expression packed with technical features such as arch support, moisture wicking yarns, seamless toe, y-stitch heel, strategic venting, and stay up compression. With endūr socks you will outride, outrun, and out-train the best...in style.

The Designs

endūr believes that socks are the ultimate canvas for expression and purposefully designs a wide range of bold designs that derive inspiration from nature, animals, food, and abstract patterns. Proudly designed in Canada, endūr offers 50+ designs with new releases every 2-4 weeks. endūr is on a continual wave of innovation based on feedback and welcomes all input on what you’d like to see in future releases.

The past, the future

In the past 4 years of activity, endūr has experienced compounded growth and expansion. From the trunk of a car, to a basement, \to a garage, endūr has outgrown itself year after year into a full sized headquarters in Victoria BC where a world class team of like minded individuals continually innovate and enhance the brand. This success has lead to the sponsoring of over 200+ athletes, numerous awards of achievement such as Douglas Magazine Top 10 and a visit to Season 13 of CBC’s Dragons’ Den. With our sights set high and a common goal in mind we strive to become the ‘no questions asked’ sock for movement, expression and performance.