The Brand

endūr is an athletic lifestyle brand that elevates performance socks by fusing expressive designs with technical features. With their team rooted in cycling, running and training, endūr has emerged an innovative leader in Canada. Headquartered in Victoria, BC, endūr plays an active role in the athletic community by sponsoring athletes and partnering with international athletic events. Aligned with their mission, endūr has developed a culture for those who continually push their goals forward without giving up, branding their slogan: YOU GOT THIS. They believe that anyone who moves with purpose is an athlete, and that winning is about showing up and finishing what’s been started.

The Socks

Through years of feedback, testing, and iterations, endūr has created the ultimate performance socks for expression packed with technical features such as arch support, moisture wicking yarns, seamless toe, y-stitch heel, strategic venting, and stay up compression. With endūr socks you will outride, outrun, and out-train the style.

The Designs

endūr believes that socks are the ultimate canvas for expression and purposefully designs a wide range of bold designs that derive inspiration from nature, animals, food, and abstract patterns. Proudly designed in Canada, endūr offers 50+ designs with new releases every 2-4 weeks. endūr is on a continual wave of innovation based on feedback and welcomes all input on what you’d like to see in future releases.


MEN 4-7


MEN 8-12
WOMEN 10-13

We focus on the journey, not the destination and believe that greatness lies in the strength to show up, persevere, and never give up. Designed in Canada, endūr socks are created to elevate performance, comfort, and style. Select the to discover the techincal features.