At endūr, we practice what we preach and have chosen to pursue this partnership for its ability to offer our community high-quality, high-value, functionally versatile gear.

We’re here to uplift women today and every day. For International Women’s Day, we’re featuring several incredible athletic business owners and co-founders across North America - some that we’re also lucky enough to call ambassadors for our growing endūr community.

Our incredible endūr ambassador triathletes, Lauren and Cody, offer advice for anyone looking to challenge their limits and a reminder to trust the process.

From an initial $1,000 investment to over $5,000,000 in sales, endūr has grown tremendously in the last four years, and Rob Fraser, Founder, and CEO is here to tell the story.

endūr ambassador Alexandre Boyer-Grégoire shares his personal story of compassion and the inspiration behind the "F U Cancer" sock collaboration.

In collaboration with a Registered Dietician, endūr has created 3 smoothie options to fuel your busy days. 

In recognition of the term "burnout" skyrocketing in google searches across North America, 2020's learnings serve as a foundation for sustainable success.