Rob Fraser is the Founder and CEO of endūr, a direct to consumer performance sock brand out of Victoria, BC, Canada. In this episode, Rob discusses how he and the endūr team have adapted to rapid changes as a result of the Coronavirus Pandemic. For all of April 2020, the endūr team is offering all listeners 20% off site-wide with promo code PODCAST at checkout. Visit www.endurapparel.com to learn more. Without further ado, enjoy our wide ranging discussion with Rob.